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"The Bord Bia blokes didn't admit organizing it, but we heard of a great
technique to encourage supermarkets to 'buy Irish'. 40 or so dairy farmers
would randomly turn up at supermarkets, fill the bottom of their trolleys
with frozen food, top that with heavy items and 1 milk container. At the
checkout they would ask "Oh, isn't this milk from Ireland? Well, I'm not
going to do my shopping here!" and walk off, leaving the staff to try and
empty 40 odd trolleys before the frozen food melted! Funnily enough, the
supermarket chain quoted soon saw the error of its ways."
Bord Bia is the Irish Food Board
Cheers.
Max
Max Jelbart Consulting
+61 (0)3 5674 5529
Fax 5674 5584
Mob 0428 314 312
Trustee: Jelbart Dairy Pty Ltd
--Boundary_(ID_CkB4BSCLX2lFz/NDC+8d3A)
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<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial'>“The Bord Bia blokes
didn’t admit organizing it, but we heard of a great technique to
encourage supermarkets to ‘buy Irish’. 40 or so dairy =
farmers
would randomly turn up at supermarkets, fill the bottom of their =
trolleys with
frozen food, top that with heavy items and 1 milk container. At =
the checkout
they would ask “Oh, isn’t this milk from </span></font><font
size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>Ireland</span></font><font
size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>? Well,
I’m not going to do my shopping here!” and walk off, leaving =
the
staff to try and empty 40 odd trolleys before the frozen food =
melted! Funnily
enough, the supermarket chain quoted soon saw the error of its =
ways.”</span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Bord Bia is the Irish Food Board</span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=3DMsoAutoSig><font size=3D2 face=3D"Times New Roman"><span =
style=3D'font-size:
10.0pt'>Cheers.</span></font></p>
<p class=3DMsoAutoSig><font size=3D2 face=3D"Times New Roman"><span =
style=3D'font-size:
10.0pt'>Max</span></font></p>
<p class=3DMsoAutoSig><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'> </span></font></p>
<p class=3DMsoAutoSig><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'> </span></font></p>
<p class=3DMsoAutoSig><font size=3D2 face=3D"Times New Roman"><span =
style=3D'font-size:
10.0pt'>Max Jelbart</span></font><font size=3D2><span =
style=3D'font-size:10.0pt'>
Consulting</span></font></p>
<p class=3DMsoAutoSig><font size=3D2 face=3D"Times New Roman"><span =
style=3D'font-size:
10.0pt'>+61 (0)3 5674 5529</span></font></p>
<p class=3DMsoAutoSig><font size=3D2 face=3D"Times New Roman"><span =
style=3D'font-size:
10.0pt'>Fax 5674 =
5584</span></font></p>
<p class=3DMsoAutoSig><font size=3D2 face=3D"Times New Roman"><span =
style=3D'font-size:
10.0pt'>Mob 0428 314 312</span></font></p>
<p class=3DMsoAutoSig><font size=3D2 face=3D"Times New Roman"><span =
style=3D'font-size:
10.0pt'>maxwellj@tpg.com.au</span></font></p>
<p class=3DMsoAutoSig><font size=3D2 face=3D"Times New Roman"><span =
style=3D'font-size:
10.0pt'>Trustee: Jelbart Dairy Pty Ltd</span></font></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'> </span></font></p>
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--Boundary_(ID_CkB4BSCLX2lFz/NDC+8d3A)--
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